YouTube vs Blogging Income - Which is More Profitable?

YouTube vs Blogging Income - Which is More Profitable?

YouTube vs Blogging Income - There are some people who say that blogging is dead. We also usually say that YouTube traffic is not converted. Both these statements are far from the truth.  

Properly covered, it will withstand a great deal of adverse conditions.  In most cases, the answer depends on you and the niche.  

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Here are some things to consider when comparing YouTube to blogging: 

Also Read: How to Start Affiliate Marketing

YOUTUBE VS BLOGGING 2021

Which One Has Lower Competition for Your Niche?

In our niche, SEO, there are a lot of decent videos, but for certain long tail keywords there are not quite as many articles. Therefore, we have decided to focus more on articles for our content marketing strategy. If you are looking to figure out which one has lower competition in your niche, we recommend doing some basic keyword research to identify keywords that you can create content around.     

Does The Video Benefit The Subject?

Some corners are given better by video because they have a visual advantage. In other cases, the text may be just as good at portraying a particular message.  

Which Platform Is Best For Your Monetization Strategy?

One of the reasons we love blogging is that you can go back and change the text if you need to. For example, there may be situations when you realize that some content offers you a great opportunity to advertise an affiliate offer that you just found. 

If this content is in article form, you can go back and add some links to the text. On the other hand, if this content is in video format, it may be more difficult or impossible for your video to go back and replace the new affiliate offer.

Another monetizing benefit of blogging on your own website is that you can choose which advertising network you want to monetize your traffic. You are forced to use Google Adsense on YouTube. 

Pros And Cons Of Creating Content On YouTube and Blogger or Wordpress

Cons

When posting content on platforms like YouTube, you have no control over the platform and how they distribute your videos. In addition, it can be dangerous to have all your followers subscribe to your channel instead of a controllable asset like email. 

Think about what Facebook did in organic reach in 2015 and the new changes in 2018. You can reach a large portion of your audience organically by simply posting it on your Facebook page before making changes. With the 2011 algorithm update, it became significantly more difficult to reach your own audience without paying for ads. 

Pros

It's good to own the property you're publishing, but here are some of the benefits of publishing content on a website you don't own:

High domain authority will make it easier to rank on search engines in most cases.

High authority platforms have more trust than people with less trust to less known domains. 

These are two of the main reasons that you are currently reading this on technicaldivu.com

Do You Have Experience Managing Websites?

While keyword research and on-page SEO are useful for both blogging and YouTube, some technical knowledge is still required to manage a website. If you are not good with technical SEO, you will find it easy to publish a lot of your content on platforms like blogger, Wordpress and YouTube.

Do You Want To Outsource Or Hire People?

While it is possible to outsource YouTube videos, outsourcing articles is usually easier and cheaper. You can hire writers and editors on a separate website like Legit at a relatively affordable price. 

On the second side, it’s more common for you to talk to your own audience via video recording. This can be especially useful if you are considering building a personal brand. 

Equipment and editing

It can be useful even if you don't need professional video tools when creating content for YouTube. Also, editing and post production usually requires some basic knowledge, which is not something that is required.

YouTube vs Blogging Which One is Better For You? 

It’s possible to get better at something that you can’t naturally get better at, but it’s easier to do what you’re already good at. If you consider yourself a good writer then go with blogging. On the other hand, if you want to be in front of the camera, YouTube is probably the best option for you. 

We recommend that you start with both blogging and YouTube-ing to try to see which ones come to you naturally and which ones drive more results. Just make sure to make at least 10 articles and 10 videos to determine more accurately what works best for you. 

Where Is Your Target Audience?

When comparing Blogging vs YouTube, you want to think about where people in your niche hang out. For example, if you're in a fashion niche, Instagram and YouTube are probably the most popular platforms for your audience. On the other hand, if you’re in the SEO niche, Instagram isn’t the biggest platform. Most SEOs are looking for content on Google, YouTube and Facebook. 

That being said, you don’t always have to adhere to the status quo with your platform choices.  It may be a good idea to try to create content on a platform that lacks competition.

Are You Looking To Run Ads?

Google search ads generally cost more than other types of online advertising, in our opinion, YouTube ads are currently cheaper. This makes it easier to use them while expanding your YouTube channels. That being said, if you use YouTube, you may have problems with other advertising platforms. For example, you can't run Facebook remarketing ads to your YouTube audience.

 

How Fast Do You Want To Get Traffic?

Blogging is usually slower than YouTube but it gets traffic relatively quickly if your domain has more authority. If there is less competition for your keywords and you meet their algorithm criteria, you can rank higher on YouTube immediately.

Are You Ready To Use Clickbait?

While using ClickBet is not necessary for blogging or YouTube, it is more commonly used on YouTube. With both of these, you should take the time to intervene your titles and thumbnails to get even better clicks in rates and rankings.

Conclusion Blogging vs Youtube 

In most cases you should focus on both, blogging and YouTube have their properties.